Independent Liquor is a market leader in the alcoholic beverage industry. With a turnover of $200M they are a leading producer of pre-mixed drinks, Liqueurs, Beers, Wines & Spirits globally. The company has been at the forefront of innovation and development in both New Zealand and Australia.
We are looking for a Marketing Manager for the Vodka portfolio with the core brands being Vodka Cruiser, KGB and Pulse. With a shift in marketing strategy from a very BTL focused organisation to aggressive ATL marketing campaigns this newly created role will offer the opportunity for an experienced FMCG marketer to drive this unique transition.
Reporting to the GM of Marketing, this person will champion the vodka brand portfolio domestically. This autonomous role will see you involved in developing brand and strategic marketing plans as well as extensive NPD with a complete rebrand and relaunch of one of the core brands. You will liaise with external agencies and work closely with the sales teams to achieve brand objectives and launch new products.
We are looking for an energetic and driven individual who is keen to make their mark. You will have experience building brands in a large corporate FMCG organisation and must be analytical, as well as detail oriented, in order to see your brand plans through to execution. This is a highly autonomous role so you need to be self reliant and robust in nature. You will need to be a great communicator and presenter who has a strong understanding of the consumer market. A tertiary marketing qualification is an advantage.
If this opportunity sounds like the one for you please submit your CV to sian.humphrey@robertwalters.co.nz quoting reference RW271030SH.
