Marketing Salaries Rise by up to Ten Per Cent In Q1

United Kingdom

Salaries and contract rates have been driven up by greater competition for the best marketers, according to the latest Marketing Market Update from Robert Walters.

The report also reveals that internal communications professionals, communications managers and events and roadshow specialists were all recruited during quarter one, with financial services, law firms and media and technology companies all active in the recruitment market.

Ben Stevenson, Manager of Sales & Marketing Recruitment at Robert Walters, says:
"With more jobs becoming available, competition for the best people has led to notable increases in pay in some areas. For example, financial services firms have been prepared to pay up to £30 per hour for events specialists in quarter one, compared to £25 per hour in quarter four 2010.

"Businesses have also shown far greater flexibility to negotiate on salaries than in 2010 and marketers moving into new jobs have received salary increases of up to ten per cent. To secure these high increases, however, people typically require experience of working for a direct competitor."

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