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Data Analytics Specialist

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Digital Analytics Specialist Salary: Competitive and based on experience Location: Auckland Keywords: Digital Analytics, Data Tracking, Tag Management Systems, Google Analytics, Google Tag Manager, BigQuery Our client is seeking a Digital Analytics Specialist to join their team in Auckland. This role offers the opportunity to work with a company that believes in inspiring dreams and making a positive impact on communities across New Zealand. The successful candidate will be responsible for owning digital data tracking and tag management systems, driving data-driven decisions that support the company's digital strategy. This high-impact role involves close collaboration with digital marketing and delivery teams, providing data tracking designs, ensuring data accuracy, and delivering digital data insights. Opportunity to work in a company that contributes 100% of its profits back into the community. High-impact role driving data-driven decisions to support the company's digital strategy. Collaborative work environment with a focus on personal development and wellbeing.

What you'll do:

As a Digital Analytics Specialist, you will play an integral role in shaping the company's digital direction. You will take ownership of digital data tracking and tag management systems, working closely with marketing, UX, developers, and agencies. Your expertise will guide the interpretation of GA data, ensuring accurate and insightful reporting. Your ability to present findings and recommendations to various stakeholders will influence key business decisions. This role offers an exciting opportunity to contribute to an ongoing digital strategy that supports wider business goals.

Manage Google Analytics & Google Tag Manager platforms to implement and deliver data tracking across web/apps and digital marketing activities.
Provide consultation to the wider team on best practice methodologies for interpreting GA data.
Champion the process of extracting, loading, and transforming data through BigQuery and GA.
Deliver robust reporting and insights on performance tracking growth, enhancements, and support digital strategies.
Present findings / recommendations to a broad range of audiences at all levels of the organisation.
Contribute to the ongoing digital strategy and infrastructure to support wider business goals and objectives.


What you bring:

The ideal candidate for this Digital Analytics Specialist role brings a wealth of experience in digital analytics. With at least five years' experience in a similar role, you have developed expert knowledge of Google's suite of web/app analytics tools including GA4, GTM, and BigQuery. Your technical skills extend to JavaScript, HTML, and data layer framework, and you are comfortable querying and analysing data using SQL, R or Python. Your proven track record of developing complex modelling and analytics to support digital marketing will be key to your success in this role.

Deep understanding of data tracking and analytics capabilities.
Minimum 5 years’ experience in a similar role.
Expert knowledge of Google suite of web/app analytics tools – Google Analytics (GA4), Google Tag Manager and BigQuery.
Experience with JavaScript, HTML, and data layer framework.
Experience with querying and analysing data using SQL, R or Python.
Proven track record of developing complex modelling and analytics to support digital marketing.


What sets this company apart:

Our client is a company that truly believes in making a difference. They inspire Kiwis to dream big while ensuring their play is healthy and fun. All profits are returned back into communities around New Zealand, making them a unique player in their industry. They are committed to building a diverse and inclusive workforce where everyone feels seen, heard, and understood. They offer an array of health and wellness benefits, flexibility for work-life balance, personalised development opportunities, and a modern office environment.

What's next:

Ready to make a significant impact with your digital analytics expertise? Apply now!

Apply today by clicking on the link. We can't wait to hear from you!

Contract Type: FULL_TIME

Specialism: Information Technology

Focus: Data Analysis / Business intelligence

Industry: IT

Salary: Negotiable

Workplace Type: No

Location: Newmarket

Job Reference: 1964310/001

Date posted: 17 April 2024

Consultant: Jamie Hutton

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