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Our industry specialists will listen to your aspirations and share your story with New Zealand’s most prestigious organisations. Together, let’s write the next chapter of your career.

See all jobs

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Explore the opportunities from a range of organisations that exclusively partner with Robert Walters for their hiring needs.

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Contact Us

Truly global and proudly local, we’ve been serving New Zealand for over 25 years with offices in Auckland, Christchurch and Wellington.

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Content Specialist

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Our client is on a mission to revolutionise the architecture and design sector, and they are seeking a talented Content Specialist to join their team.

This role offers an exciting opportunity to create high-quality, SEO-optimised content that drives organic traffic, improves search engine rankings, and enhances online visibility. The successful candidate will be instrumental in building authority within the industry by creating compelling and informative content that addresses key challenges, trends, and opportunities. This role is perfect for someone who thrives in a collaborative environment and has a passion for empowering homeowners through education.


• Opportunity to create high-quality, SEO-optimised content
• Role central to building industry authority
• Collaborative work environment with a focus on education

What you'll do:


As a Content Specialist, you will play a pivotal role in shaping the online presence of our client's platform. Your primary responsibility will be to develop and implement effective SEO content that not only drives organic traffic but also engages potential new business customers. You will collaborate closely with the marketing and sales teams to create targeted content that resonates with different stages of the customer journey. Additionally, you will optimise existing content for SEO and lead generation, ensuring it aligns with best practices and incorporates relevant keywords. A significant part of your role will involve managing the content outreach and approval process with various stakeholders. You will also strategise content pillars alongside the SEO Content Strategist, ensuring all content is aligned with overarching business goals.


• Develop and implement effective SEO content to drive platform usage
• Conduct keyword research to plan content that attracts potential new business customers
• Collaborate with marketing and sales teams to create targeted content
• Optimise existing content for SEO and lead generation
• Manage the content outreach and approval process with internal and external stakeholders
• Strategise content pillars alongside the SEO Content Strategist
• Understand the wants, needs and pain points of potential business customers and homeowners
• Analyze performance of blogs, write detailed reports, and use these findings for growth

What you bring:


The ideal candidate for this Content Specialist role brings more than just technical skills; you bring a passion for creating impactful content that drives results. With over two years of experience in SEO Content Marketing, you have demonstrated your ability to attract new customers and achieve business goals through your content. Your experience with B2B marketing has equipped you with the skills to understand and cater to the unique needs of business customers. You have a proven track record in SEO, including content, on-site, outreach and tactical SEO strategies in competitive sectors. Your understanding of SEO content skills is complemented by your ability to use different SEO tools effectively.
• +2 years of SEO Content Marketing experience
• Experience with B2B marketing
• Proven hands-on SEO experience
• Good understanding of SEO content skills
• Ability to use different SEO tools (GA, GSC, Ahrefs, SEMRush)
• Demonstrates consistent logic, rationality in decision-making

What sets this company apart:
Our client is a forward-thinking company that is revolutionising the architecture and design sector. The business is committed to simplifying the end-to-end build or renovation journey by connecting professionals and products with homeowners and specifiers. Their focus on creating compelling and informative content that educates, informs, and inspires homeowners at every stage of their project sets them apart from their competitors. By joining their team, you will be part of a mission-driven organisation that values collaboration, innovation, and education.

What's next:


Ready to make an impact? Apply now!
Apply today by clicking on the link!

Robert Walters endeavors to review all applications in a maximum of five working days. If you have not received correspondence within this timeframe, please do not hesitate contact Ronish Kumar on 09 374 7300.

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Online / CRM / Database Marketing

Industry: Marketing

Salary: Competitive salary based on experience

Workplace Type: No

Location: Auckland

Job Reference: 1966250/001

Date posted: 24 April 2024

Consultant: Ronish Kumar

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