Senior Brand Manager - Fresh Beverages
Salary Salary + Car + Bonus
Location Manukau
Consultant Sindy Ward
JobRef 966470/001
Date posted 10 January 2018
22 Fanshawe Street Auckland 1010 Robert Walters
Step into a Senior Brand Manager role with a well-known FMCG company. This is a rare opportunity to shape the role you want and advance your career as you will have the opportunity to work on all aspects of the product and brand mix, from NPD, strategy, full brand management through to ATL communications. If you are passionate about health and well-being and better-for-you drinks this role is for you!
About the company:
Work for Frucor Suntory, a leading Australasian beverages manufacturer who prides themselves on having fantastic people & a rewarding workplace. They are a truly values-based company striving for excellence and innovation, in both quality of their product as well as their culture. Frucor Suntory have a hunger for making drinks better – this is a rare opportunity to join a progressive company and team to bring your hunger for innovation & marketing to life.
About the role:
Reporting into the Marketing Manager for the Fresh Beverages portfolio, this is your chance to work for one of New Zealand’s favourite brands Simply Squeezed and also taken ownership of some new to market brands that allow loads of creativity and agility. This role will drive development of the Simply Squeezed brand into adjacent catergories and focus on building new emerging brands / opportunities to capitalise on the growth of the Fresh Beverage market by testing and trialling new products. The vision is to be leaders and innovators in this new emerging area, expanding their portfolio and driving incremental growth. This is a fantastic opportunity for anyone passionate about working in an innovation hub and trying new things and taking risks.
Key Responsibilities:
The purpose of this position is to develop and deliver transformational strategic plans for the brands in your portfolio. It is about connecting Frucor brands with its target consumer in order to achieve breakthrough sales, share and profit targets in both the short and long term. This involves developing sustainable, compelling and differentiated consumer propositions, championing executional excellence through the organisation and managing the full marketing mix from NPD through to ATL communications.
- Maintain and grow short-term and long-term brand equity for designated brands
- Working closely with the Marketing Manager to build and launch new brands
- Manage a suite of agency supplier partners for media, digital, insights and activations needs
- End-to-end NPD management (working with local R&D team)
- Develop and execute 3-year strategic plans and annual brand plans
- Commercial analysis & monitoring of brand performance
- Identify NPD opportunities that drive profitable growth for designated brands
Key Requirements:
- Relevant marketing tertiary qualification
- 10 years’ experience in FMCG brand marketing, ideally at Senior Brand Manager or Marketing Manager level
- Proven experience in FMCG manufacturing is essential due to the heavy NPD component on the portfolio
- Experience in building brands, project managing innovation teams and successfully growing internal & external relationships
- Sourcing and managing agency relationships for various project needs
The opportunities to develop are endless at Frucor Suntory and this is a great role to help you take your marketing career to the next level. They’re united by a common purpose and support and look out for each other. And most importantly, they recognise Frucor Suntory is what it is because of their people. If you consider yourself a genuine foodie, and have an interest health and better for you drinks, this will hold you in good stead for this role.
If this sounds like something you want to be part of, then please apply below. All external applications for this position through Frucor Suntory directly will be redirected to Robert Walters for selection for this role.
Robert Walters endeavours to review all applications in a maximum of five working days. If you have not received correspondence within this timeframe please do not hesitate to contact Sindy Ward on 09 374 7328.