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Senior Brand Manager

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The successful candidate will be responsible for owning the marketing mix, promotional program, and driving brand strategy and execution. With a deep understanding of consumer behaviour and competitive landscapes including e-Commerce, this role is perfect for someone who thrives in a fast-paced retail environment. This role offers the chance to be part of a company that is in growth mode, with new stores recently opened and new technology on the horizon.

What you'll do:

As a Senior Brand Manager, you will play a pivotal role in shaping the future of our client's brand. You will take full ownership of the brand strategy, aligning it with the wider growth strategy of the company. Your role will involve developing and executing promotional campaigns for both vehicle sales & retail accessories businesses across multiple channels. You will also lead performance marketing efforts, ensuring ROI and key metrics are achieved. In addition, you will manage all brand touch-points across the customer journey, engage with industry partners, analyse data to inform business decisions, and manage relationships with various media and creative agencies.

  • Take ownership of the brand strategy for product and dealership brands in alignment with wider growth strategy.
  • Develop and execute regular promotional campaigns for both vehicle sales & retail accessories businesses (online and in-store).
  • Lead multi-channel content plans to increase awareness and engagement of customers.
  • Lead performance marketing for both vehicle sales and accessories, ensuring ROI and key metrics are achieved.
  • Manage all brand touchpoints across the customer journey (including shows, events, in-store and online).
  • Engage with industry partners, and media groups to best reach key customer groups.
  • Analyse data to help make informed business decisions and drive positive outcomes.
  • Manage relationships with various media and creative agencies.

What you bring:

The ideal candidate for this Senior Brand Manager position will bring a wealth of experience in brand management or marketing. You should hold a Bachelor's degree in Business or Marketing or an equivalent qualification. A background in e-Commerce would be advantageous but is not essential. As a strategic thinker dedicated to consistently delighting the consumer, you will have a proven track record of driving brand strategy and execution. Your ability to thrive in a standalone business environment, taking accountability for end-to-end processes, will be key to your success in this role.

  • Bachelor's degree in Business, Marketing or equivalent.
  • 5-10 years of experience as a Brand or Marketing Manager.
  • Experience in e-Commerce preferred but not essential.
  • Strategic thinker dedicated to consistently delighting the consumer.
  • Ability to thrive in a standalone business environment, taking accountability for end-to-end processes.
  • Previous leadership experience.

What sets this company apart:

Our client is the largest provider of holiday vehicles for rent and sale globally. They operate under various renowned brands and also design and manufacture motor-homes and specialist vehicles. They create and sell digital products, platforms and apps via their technology arm. Within New Zealand, they also operate award-winning tour products and attractions. The future looks very bright with new technology and platforms to help sell, and they’re excited to forge ahead into the remainder of this year with the same spirit, focus and appetite to be the very best at what they do.

What's next:

Ready to take the next step in your career? Apply now!
Apply today by clicking on the link!

Robert Walters endeavours to review all applications in a maximum of five working days. If you have not received correspondence within this timeframe please do not hesitate to contact Laura Batchelor-Cook on +64 9 374 7300.

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Product / Brand Marketing

Industry: Travel and Tourism

Salary: Negotiable

Workplace Type: Hybrid

Experience Level: Mid Management

Location: Auckland

Job Reference: 1979250/001

Date posted: 10 June 2024

Consultant: Laura Batchelor-Cook

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