National Commercial Marketing Manager

The National Commercial Marketing Manager will lead the strategic direction, development, and execution of national marketing initiatives for our Commercial & Industrial division across New Zealand. This is an exciting opportunity to join a market-leading real estate brand and play a pivotal role in driving innovation, business growth, and client engagement.

As the National Commercial Marketing Manager, you will:

• Develop and deliver the national commercial marketing strategy aligned with Bayleys business objectives.
• Lead initiatives that strengthen Bayleys market position, enhance broker productivity, and improve client engagement.
• Oversee national programmes, campaigns, events, and flagship publications such as Total Property.
• Champion innovation through AI solutions, digital transformation, and emerging technologies.
• Act as a guardian of the Bayleys Commercial brand across all marketing channels.
• Build alignment across franchise networks to ensure adoption of national initiatives.
• Lead learning and development programmes to grow capability within the Commercial & Industrial teams.
• Manage relationships with media partners, suppliers, and strategic stakeholders.

Key Responsibilities

• Strategic Leadership: Drive market share growth through innovative marketing strategies and broker/client engagement initiatives.
• Brand & Campaign Management: Deliver compelling campaigns that elevate Bayleys’ brand presence nationally.
• Event Management: Plan and execute high-impact events such as conferences, leadership offsites, workshops, and industry engagements.
• Team Leadership: Mentor and develop a high-performing marketing team while fostering collaboration and continuous improvement.
• Stakeholder Engagement: Build trusted partnerships internally and externally to support business growth.
• Financial Oversight: Manage budgets effectively while ensuring measurable ROI on marketing initiatives.

What We’re Looking For

We are seeking a commercially astute leader with:

• A degree or equivalent experience (8+ years) in senior marketing, brand management, or communications roles.
• Proven success in developing national marketing strategies and delivering measurable business outcomes.
• Expertise in digital transformation, AI solutions, and data-driven decision-making.
• Strong project management skills with experience handling multiple priorities in a fast-paced environment.
• Exceptional communication skills with the ability to influence at all levels of the organisation.
• Experience managing large-scale events, supplier relationships, and partnerships.
• A passion for innovation, continuous improvement, and driving change.

Personal Attributes

The ideal candidate will be:

• Positive, solution-oriented, and self-motivated.
• Collaborative with strong leadership capabilities.
• Resilient and adaptable to change.
• Ambitious for Bayleys success with a commitment to excellence.

Why Join Us?

At Bayleys Realty Group, we pride ourselves on being market leaders in real estate. This role offers:

• The opportunity to shape the future of commercial marketing in New Zealand’s leading real estate company.
• Career progression opportunities into senior leadership roles such as Head of Franchise Services or other management positions.
• A supportive culture that values innovation, collaboration, and professional growth.

If you’re ready to take your career to the next level and make a meaningful impact in the commercial real estate sector, we’d love to hear from you!

Robert Walters endeavours to review all applications in a maximum of five working days. If you have not received correspondence within this timeframe please do not hesitate to contact Rhys Collins on +6493747318.