The laws of attraction - how to connect with the best professionals

The New Zealand job market is ever-changing, and over the last few years we've seen economic downturns and recoveries, industries boom and decline, and a rising mobile global workforce. As the market has changed so have the needs of organisations and in turn the wants of the increasingly savvy professional. A job is no longer a means to exist, but a source of fulfilment and growth.



Specifically this whitepaper looks at:

  • What professionals look for in a role
  • Whether organisations recognise the strong selling points in a role
  • What attributes of a role organisations should focus on promoting
  • How professionals decide on a new role when there are competing offers

Law of attraction1: Career progression

31% of professionals surveyed said career progression was the most important consideration when looking for a new job, with 60% saying career progression is a very important part of job advertisements when looking at new opportunities.

In a competitive market, it's more important than ever to appeal to a jobseeker’s requirements so that your job offer is more attractive than your competitors. A detailed explanation of the career progression on offer in a job advertisement is inherent to this. By understanding professionals' desire for career advancement, you're more likely to attract and retain a satisfied employee for a longer period.

Law of attraction 2: Work/life balance

The level of work/life balance a new opportunity offered was the second biggest selling point of a new job to a professional.  55% of hiring managers surveyed reported believing work/life balance was a very important attribute in advertising a new role.

Employers who recognise work/life balance polices and put them into action for their employees through flexible working options will see the benefits of a more sustainable working culture.

Law of attraction 3: Salary Package

The third most important law of attraction to professionals when seeking new opportunities is a good salary package, with 24% citing it as their main consideration when searching for a new role. Only 7% say they don't pay much attention to the salary on offer.

80% of candidates will be more likely to consider a role if the salary is disclosed in the job ad, however 85% of hiring managers do not disclose the salary on offer. While disclosing salary in the job postings is a sensitive area for many companies, it can ensure you are finding the right talent first time.

Law of attraction 4: Joining a recognisable brand with a good reputation

In fourth place, joining a recognisable brand with a good reputation was the main attraction for 14% of respondents, however 80% of professionals said working for an organisation with a corporate culture that fit their values was very important.

With competition for talent becoming fiercer, it's becoming evident that organisations should put effort into building an appealing employer brand to attract top talent.

Law of attraction 5: Non-monetary benefits

Although only 2% of respondents cited non-monetary benefits as the main attraction they look for when searching for a tole, these still have a part to play in the job search. 42% of professionals cite educational incentives as very important and 48% cite health focused benefits as moderately important.

Although non-monetary benefits may not be the strongest attraction tool, they cannot be discounted all together. They form a very valuable part of the retention tool kit for the organisation.


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