Our history


In 1904 three men began making tough woollen garments in a small town in New Zealand. John Lane, Pringle Walker and Alfred Rudkin were English natives turned proud Kiwis. Such was their love for their adopted homeland, they named their company after the area in which they settled - Canterbury.

From its very beginnings, this was a brand rooted in the New Zealand soil. Like the Kiwi landscape itself, it was rugged and uncompromising. When the time came to give the company a logo, the founders naturally chose three kiwis. Canterbury’s reputation grew. Years later, when the Australian and New Zealand Army Corps needed tough gear for their units in World War 1, they made the call to Canterbury. The result was hard wearing kit created in the harsh cold of the South Pacific but designed for the blistering heat of the Mediterranean. Canterbury was becoming a national institution, a byword for the Kiwi qualities of trustworthiness, resilience and hard work.

For over a century Canterbury has dedicated itself to making stylish, crafted products that are built to last. At every stage we’ve challenged ourselves to come up with innovations that make our kit – and sometimes even the game itself – even better.

Our relentless drive has delivered landmark technical innovations. Today, we apply a combination of respect for history and forward-looking product development across all of our ranges from casual sportswear to training kit to the elite international rugby strip. We take our responsibility to the game very seriously. Where tradition meets design – that’s where you’ll find Canterbury.

Our sponsored teams are ambassadors for the kit and equipment we provide. Canterbury has been sponsoring high profile teams for nearly our entire existence. The kit is the last piece of the puzzle, the item which bonds everyone together, every player fighting for the same crest, colour and goal. Canterbury has been able to be part of some amazing memories in the past and we hope to recreate these in the future. Headlining teams we sponsor currently include the NZ Warriors, NZ Blackcaps, England, Ireland, Leinster, Bath, NSW Waratahs and Queensland State of Origin to name but a few. We are proud to be part of so many team adventures and quests for success, knowing our kit will deliver when needed.

Rugby is an inclusive sport, played and watched by people of all ages, both sexes and every ability. Whether playing or watching, we’re all fans at heart. And we’re all unified through our simple love of the game. At Canterbury, we recognise that for all the glamour of the professional game, rugby belongs to everyone. So we make products in the same inclusive spirit, with ranges for all the community.

To find out more about the exciting opportunities at Canterbury, please contact us

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