More and more law firms and legal professionals across the globe are using social media for business and personal professional development than ever before, and its significance and importance is set to increase even further over the next few years.
Here we look at the reasons why it's important to utilise this resource and how to avoid the pitfalls.
Your LinkedIn profile is effectively your digital business card, so it is essential to fully optimise your presence on the site.
Optimising your LinkedIn profile will enable you to make business connections and expand your professional network, so use it to showcase your expertise, industry knowledge and achievements.
It is also an extremely effective business development tool for attracting new clients and generating positive news about your company or profession.
LinkedIn can become a really effective business development tool if used carefully, but it is important to make sure you maintain a professional online profile. - Adam Caccioppolli, Manager of Professional Services at Robert Walters, Wellington.
LinkedIn recently published statistics showing that they have 300+ million members, with two new members joining every second, so make sure you hold a comprehensive understanding of how to use this tool effectively.
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