How to negotiate a salary offer: tips, examples, and advice

Trying to negotiate your salary after receiving a job offer might feel uncomfortable, but it is one of the most important steps in taking control of your career. Whether you're applying for your first job or moving into a senior position, understanding how to negotiate a salary offer gives you the chance to be paid fairly for your skills, experience, and value. 

In this guide, we will explain how to approach the negotiation process with confidence. You will learn why it matters, what to say, how to prepare, and when to accept or walk away. We will also share common mistakes, practical examples, and tips to help you succeed without damaging your chances of landing the job.

Why salary negotiation matters

Negotiating salary is about more than just the number on your payslip. It shows you understand your value, that you’ve done your research, and that you are thinking seriously about the opportunity and your long-term future with the company. 

Most employers expect candidates to negotiate, and in many cases, they respect you more for doing so. Failing to negotiate could mean leaving money on the table, not just now, but in future raises and bonuses, which are often calculated based on your starting salary.

When is the right time to negotiate? 

Timing is a key part of successful negotiation. In most cases, it is best to wait until you have received a formal job offer. By then, the employer has already decided they want you on the team, and you are in a stronger position to explore the offer in more detail.

Bringing up salary too early in the process, such as during the first interview, can feel premature and shift the focus away from your qualifications. Early interviews should be about showing your value and fit for the role. Once the offer is on the table, that’s your signal to begin the formal negotiation process. 

When (and how) to talk about salary during the interview process

While salary negotiations typically take place after an offer has been made, it is not uncommon to have conversations about pay expectations earlier in the hiring process. The key is to handle these conversations with care and clarity. 

Setting the scene

Most employers want to know early on whether your expectations align with their budget. That is why salary may come up informally during a screening call, an application form, or in later interviews. At this stage, it is not about negotiating, it is simply about making sure you're both in the same ballpark. 

These early discussions help prevent surprises down the line. If your expectations are far apart, it is better for both parties to know sooner rather than later.

Salary conversations vs. salary negotiations 

It is helpful to understand the difference between a salary conversation and a salary negotiation:

• Salary conversations are informal and typically happen during later-stage interviews. They are about discussing expectations and getting a sense of alignment. 
• Salary negotiations happen after a formal offer is made. This is where you have a clearer understanding of the role and can discuss specifics around pay, benefits, and other terms. 
   

A general guide for timing

• First interview: Focus on your skills, experience, and how you can contribute to the company. Avoid bringing up salary unless the employer raises it. 
• Second interview or later: If the topic still hasn’t come up, it is usually appropriate to ask politely and professionally. For example: 
  “Would now be a good time to discuss the expected salary range for this role?” 
   

Being timely and tactful with these conversations shows that you are thoughtful, professional, and serious about the opportunity. It also helps ensure there are no surprises at the offer stage.

How to negotiate a salary when given a range

When an employer shares a salary range, it’s a positive sign. It means they’re open to discussion and gives you a foundation to work from. But many candidates make the mistake of defaulting to the bottom of the range or not negotiating at all. 

The key is to justify aiming towards the higher end of the range. Think about your experience, skills, and the value you’ll bring to the role. Use specific achievements to demonstrate why you deserve more. 

It’s also useful to reference external salary data.  Tools like the Robert Walters salary survey help you benchmark typical pay in your industry, making your task more credible. 

When negotiating, keep your tone respectful and collaborative. A good starting phrase might be: 
“Thanks for sharing the range. Based on my experience with X and my recent achievements in Y, I’d feel more comfortable at the top end. Is that possible?”

How to ask for more money for a job offer 

It’s common to feel nervous about asking for more money once you’ve received an offer. But remember, this is often the best time to negotiate. The company wants you, and they expect some discussion before finalising the package.

Start by showing appreciation for the offer. Then explain why you’re asking for more. Back it up with relevant experience, market rates, or responsibilities that go beyond the typical scope of the role. 

Avoid framing it as a demand. Instead, keep it open and constructive. For example: 
“I’m really excited about the opportunity and feel it’s a strong match. Based on what I bring to the role and the market range I’ve researched, is there any flexibility to increase the starting salary?”

Being prepared with a clear reason and calm delivery can make the conversation feel much smoother and often leads to a better outcome for both sides. 

How to prepare before negotiating

Know your market value 

Research is your best friend. Use trusted sources to benchmark your salary expectations. These tools show what professionals in similar roles and locations are earning, helping you understand what a fair offer looks like.

Understand the full package 

Salary is just one part of a job offer. You should also consider:

• Bonus potential 
• Holiday allowance 
• Pension scheme 
• Private healthcare 
• Flexible or hybrid working 
• Learning and development opportunities 
   

Some employers may not be able to move on salary but could offer additional benefits elsewhere.

Know your value 

Prepare a few clear points about your skills, experience, or results that make you a strong hire. For example, you might mention a recent project you led, a new system you implemented, or client growth you helped deliver. This helps justify your salary expectations and builds your confidence for the discussion.

Practice what to say 

Negotiating can feel less intimidating when you are prepared. Practice your response out loud, or write it down to clarify your thoughts. The more familiar you are with your message, the more confident you will feel.

What to say when negotiating a salary 

Here is a helpful structure you can use:

• Start by thanking the employer and showing enthusiasm 
• Mention that you would like to discuss the salary 
• Present your reasoning calmly and clearly 
   

For example: 
“Thank you again for the offer. I am really excited about the opportunity to join your team. Based on my experience and the current market rate for similar roles, I was wondering if there is room to discuss a salary closer to £42,000.”

This approach keeps the tone positive and shows that your request is grounded in facts. 

How much more should you ask for?

A common guideline is to ask for 5 to 10 percent more than the initial offer, depending on how the salary compares to market data and your level of experience. If the offer is already close to average, your request may be small. If it is significantly lower than industry benchmarks, a larger increase may be appropriate. Always back up your number with a clear rationale. 

If the employer says no

Sometimes an employer genuinely cannot offer more salary. If that happens, ask whether other parts of the package could be improved. For example, could you start with an extra week's holiday, a signing bonus, or a six-month salary review? 

You could say: 
“I understand if the salary is fixed. Would there be any flexibility on professional development support or additional leave instead?”

This keeps the conversation constructive and shows you are thinking practically. 

Mistakes to avoid

• Accepting the first offer too quickly 
  Even if the offer looks good, it is worth taking time to consider it. Employers often expect a brief pause while you review the full details. 
• Making it personal 
  Avoid using personal expenses or financial pressures to justify your request. Focus on market value and what you offer professionally. 
• Being too vague 
  Saying you want “a bit more” is less effective than being specific. Share a clear number or range backed by research. 
• Being confrontational 
  Use a collaborative tone. Your goal is to have a productive conversation, not an argument.
   

Salary negotiation example

Imagine you are offered £38,000 for a marketing role, but your research shows similar roles typically pay £42,000 to £45,000. 

 You could say: 
“Thanks again for the offer. I am really excited about the role and everything we discussed. Based on my experience and what I have seen in the market, I was hoping to discuss a salary in the region of £43,000. Is that something we could explore?”

What if you are nervous? 

It is completely normal to feel anxious. Many people avoid negotiating simply because it feels uncomfortable. But remember, this is a standard part of the hiring process. Most hiring managers expect a conversation like this and will not hold it against you.

Rehearsing your message and having some notes nearby can make a big difference. Keep your tone positive, focus on the facts, and remind yourself that asking is not rude - it is reasonable. 

How to respond to a counteroffer

If the employer comes back with a figure that is still below your request, decide if the overall package is acceptable. If not, ask if they could offer a performance-based salary review after six months or include other benefits that matter to you. 

You might say: 
“I appreciate the update. If the salary cannot go higher at the moment, would it be possible to agree on a six-month review to revisit this based on performance?”

Final thoughts: Negotiating a salary offer 

Knowing how to negotiate a salary offer can give you a real advantage in your career. It helps you start a new role on the right foot, with clarity and confidence. The key is to stay calm, do your research, and express your expectations professionally.

Even if the outcome is not exactly what you wanted, the process shows you value your skills and encourages employers to do the same.