A Brand Manager is responsible for adapting a brand strategy for a company's target market.
As the 'brand guardian', they maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.
There is currently strong demand for brand managers, particularly those with FMCG experience.
Brand Managers tend to be degree qualified with a relevant major and/or have several years' demonstrable marketing experience in a similar environment.
Key personal attributes for a successful Brand Manager include:
Brand managers can expect to earn between circa $75-120k.
Relationship management, brand marketing, leadership, brand strategy.
Brand managers can progress to marketing manager or marketing director positions.
Accepting a new job offer
Accepting a new job offer after going through what is often a very rigorous hiring process is exciting but can be daunting, especially if you’ve worked for your current company for a long time. By the time you are offered the new job you should have a strong understanding of what will be required of
Read MoreWant to be a digital marketer?
Over the last five years the rise in popularity of online marketing has resulted in the creation of a new marketing specialist, one who deals solely in the digital space. In New Zealand, where our marketing teams are typically smaller and our roles often more generalist in nature, the role of digita
Read More4 tips to future proof your marketing career
Digital communication is now a necessary skill for any marketer, we explore how you can future proof your marketing career to ensure that your experience is up to date when considering your next career move in an ever evolving industry. Be proactive about your own progression Staying relevant is ess
Read MoreWe're searching for leaders making an impact and shaping tomorrow. Help us recognise and celebrate these incredible individuals. Nominate yourself or an incredible leader today!