Over the last five years the rise in popularity of online marketing has resulted in the creation of a new marketing specialist, one who deals solely in the digital space.
In New Zealand, where our marketing teams are typically smaller and our roles often more generalist in nature, the role of digital marketer is becoming increasingly popular as businesses recognise the value that a digital specialist can add to the marketing mix.
Digital marketing is not just about marketing online; it incorporates wireless media as well. A good digital marketer works seamlessly with the rest of the marketing team and ensures all online activity complements offline efforts.
To find out what exactly a digital marketer is responsible for and how a marketer can specialise in this area, consider the following:
Like many marketing roles, digital marketers will often have a tertiary qualification in marketing or communications although they may also have qualifications in IT and specifically website development and design. For established marketers looking to specialise in the digital space, the Marketing Association also offers a digital marketing certificate course.
A digital marketing executive can generally expect a salary of $55 - $70k.
Digital marketing covers a broad range of responsibilities and therefore there are a growing number of opportunities for digital marketers to specialise or to develop into marketing or brand managers.
Demand for digital marketers is growing and marketing professionals who can offer digital expertise are becoming highly sought after.
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