Start a career in brand management
A Brand Manager is responsible for adapting a brand strategy for a company's target market.
As the 'brand guardian', they maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.
There is currently strong demand for brand managers, particularly those with FMCG experience.
Key responsibilities may include
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition
- Assisting with product development, pricing and new product launch
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items
- Competitor analysis
- Customer insights analysis
- Analysis of sales forecasts and relevant financials
- Reporting on product sales
What qualifications do I need?
Brand Managers tend to be degree qualified with a relevant major and/or have several years' demonstrable marketing experience in a similar environment.
Key Attributes
Key personal attributes for a successful Brand Manager include:
- Brand awareness - a clear understanding of brands and the marketing mix
- Determination and perseverance
- Relationship management
- Results focused
- Business acumen
Salaries
Brand managers can expect to earn between circa $75-120k.
Magic CV Words
Relationship management, brand marketing, leadership, brand strategy.
Brand manager career prospects
Brand managers can progress to marketing manager or marketing director positions.
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