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Jobs

Our industry specialists will listen to your aspirations and share your story with New Zealand’s most prestigious organisations. Together, let’s write the next chapter of your career.

See all jobs

Exclusive Recruitment Partners

Explore the opportunities from a range of organisations that exclusively partner with Robert Walters for their hiring needs.

Learn more
Candidates

Together, we’ll map out career-defining, life-changing pathways to achieve your career ambitions. Browse our range of services, advice, and resources.

Learn more
Career Advice How to write a successful CV
Career Advice How to decide between two job offers
Career Advice Career of an In-house counsel at NZR with Patrick Tapper
Services

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Read more
Insights

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See all resources
Hiring Advice How technology is redefining the finance function
Hiring Advice How to establish a successful mentoring programme in your business
Hiring Advice Introducing chronoworking: A new approach to flexible work hours
About Robert Walters New Zealand

Kia ora. For us, recruitment is more than just a job. We understand that behind every opportunity is the chance to make a difference to people’s lives.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters New Zealand

Learn more
Contact Us

Truly global and proudly local, we’ve been serving New Zealand for over 25 years with offices in Auckland, Christchurch and Wellington.

Get in touch
Register your CV Looking to hire

Start a career in brand management

Published date: 10 March 2023

A Brand Manager is responsible for adapting a brand strategy for a company's target market.

As the 'brand guardian', they maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.

There is currently strong demand for brand managers, particularly those with FMCG experience.

Key responsibilities may include

  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition
  • Assisting with product development, pricing and new product launch
  • Creating and managing promotional collateral to establish and maintain product branding
  • Managing the budget for advertising and promotional items
  • Competitor analysis
  • Customer insights analysis
  • Analysis of sales forecasts and relevant financials
  • Reporting on product sales
     

What qualifications do I need?

Brand Managers tend to be degree qualified with a relevant major and/or have several years' demonstrable marketing experience in a similar environment.

Key Attributes

Key personal attributes for a successful Brand Manager include:

  • Brand awareness - a clear understanding of brands and the marketing mix
  • Determination and perseverance
  • Relationship management
  • Results focused
  • Business acumen
     

Salaries

Brand managers can expect to earn between circa $75-120k.

Magic CV Words

Relationship management, brand marketing, leadership, brand strategy.

Brand manager career prospects

Brand managers can progress to marketing manager or marketing director positions. 

 

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