A Brand Manager is responsible for adapting a brand strategy for a company's target market.
As the 'brand guardian', they maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.
There is currently strong demand for brand managers, particularly those with FMCG experience.
Brand Managers tend to be degree qualified with a relevant major and/or have several years' demonstrable marketing experience in a similar environment.
Key personal attributes for a successful Brand Manager include:
Brand managers can expect to earn between circa $75-120k.
Relationship management, brand marketing, leadership, brand strategy.
Brand managers can progress to marketing manager or marketing director positions.
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