Start a career in brand management

A Brand Manager is responsible for adapting a brand strategy for a company's target market.

As the 'brand guardian', they maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.

There is currently strong demand for brand managers, particularly those with FMCG experience.

Key responsibilities may include

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition
• Assisting with product development, pricing and new product launch
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Competitor analysis
• Customer insights analysis
• Analysis of sales forecasts and relevant financials
• Reporting on product sales
   

What qualifications do I need?

Brand Managers tend to be degree qualified with a relevant major and/or have several years' demonstrable marketing experience in a similar environment.

Key Attributes

Key personal attributes for a successful Brand Manager include:

• Brand awareness - a clear understanding of brands and the marketing mix
• Determination and perseverance
• Relationship management
• Results focused
• Business acumen
   

Salaries

Brand managers can expect to earn between circa $75-120k.

Magic CV Words

Relationship management, brand marketing, leadership, brand strategy.

Brand manager career prospects

Brand managers can progress to marketing manager or marketing director positions.