en

Jobs

Our industry specialists will listen to your aspirations and share your story with New Zealand’s most prestigious organisations. Together, let’s write the next chapter of your career.

See all jobs

Exclusive Recruitment Partners

Explore the opportunities from a range of organisations that exclusively partner with Robert Walters for their hiring needs.

Learn more

Contact Us

Truly global and proudly local, we’ve been serving New Zealand for over 25 years with offices in Auckland, Christchurch and Wellington.

Get in touch
Jobs

Our industry specialists will listen to your aspirations and share your story with New Zealand’s most prestigious organisations. Together, let’s write the next chapter of your career.

See all jobs

Exclusive Recruitment Partners

Explore the opportunities from a range of organisations that exclusively partner with Robert Walters for their hiring needs.

Learn more
Services

New Zealand’s leading employers trust us to deliver fast, efficient hiring solutions that are tailored to their exact requirements. Browse our range of bespoke services and resources.

Read more

Capability Statement

We offer a range of services that we have perfected over time, yet we embrace all challenges without exception. Share your talent challenges with us and together we will find the solution.

Learn more
About Robert Walters New Zealand

Kia ora. For us, recruitment is more than just a job. We understand that behind every opportunity is the chance to make a difference to people’s lives.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters New Zealand

Learn more
Contact Us

Truly global and proudly local, we’ve been serving New Zealand for over 25 years with offices in Auckland, Christchurch and Wellington.

Get in touch

How to write a sales CV

Think of your sales CV as a personal elevator pitch. You need to demonstrate to the hiring manager that you’ve got skills, experience and personality that their current team is lacking, but you have one page to do it. 

Wondering how you’ll manage to get all of that information across, in so little space, while still catching the reader’s eye?  Fear not, we’ve sought out some expert advice on how to write a great sales CV.

We share our tips on what your sales CV  should, and shouldn’t include. 

What are the must-haves in a sales CV?

A sales CV needs to explain the type of sales experience you’ve had so far in your career. This includes:

  • Whether your expertise lies in B2B or B2C sales.
  • The type of customer or clients you’ve sold to previously – without giving away confidential information about them, provide some details of who they are, and the relationship you had with them.
  • The portfolio size you’ve managed in terms of revenue and profit per annum. Again, you need to be able to do this without compromising customer or client confidentiality agreements at your current workplace.  This puts a value on your ability to manage large key accounts or smaller fragmented accounts both of which have specific skills that may suit another workplace.

You also need to break down some key aspects of your day to day experience. For example, how you’ve facilitated your client relationships, through on the road field sales experience vs. the head office relationships you’ve managed with key accounts.

Similarly, have you played a part in new business development? If you have, provide some facts and figures about the amount of new business you were able to drum up, and what this meant to your company in terms of commercial value. If your role focused more around maintaining existing relationships, retention statistics can be a good way to show how effective you were.

Sales managers out there should certainly think about highlighting the no.of direct reports managed, staff retention rates and their management style.

Other ways you can make your sales CV stand out to hiring managers are by including specific information about CRM and ERP systems you’ve used. 

What will make a hiring manager's eyes light up?

Sindy has two key pieces of advice if you really want your sales CV to be the one that lingers in the hiring manager’s mind, after hours of reading through applications.

    1. Give clear commercial successes or results in a ‘key achievements’ section under each role

“It’s not enough to simply describe what you did in past roles,” Sindy tells us. “You need to make it easy for the hiring manager to see the impact you’ve previously had, and therefore what you could bring to their business.  In addition to commercial wins or product launches to market, even internal projects you led or delivered matter.”

    2. Provide customer/company names of the portfolios you’ve managed

Again, this is about making it easy for the hiring manager...By telling them who you’ve worked with before, you’re giving them a really clear indication of the experience you have, and the type of industries and customers you’ve sold into.  Any specific examples of projects delivered for customers will top this off. 

What are some common mistakes to avoid? 

Sindy commonly sees too much jargon and a soft-skills focus, with not enough space dedicated to “commercial, fact-based scopes”. While she believes there’s space for soft skills on a sales CV, Sindy advises that these should be mentioned in moderation, and contained within an objective or small summary paragraph at the beginning of the CV.

She also appreciates that talking about professional success isn’t easy if you’re applying for a junior role, or starting out in sales as a graduate and don’t have much professional experience to draw on. Her advice, if you’re in this situation, is to talk about achievements outside your work experience that demonstrate your hunger to succeed and win in whatever you do.

What specific technical skills can further bolster a sales CV? 

Firstly, Sindy recommends highlighting CRM and ERP packages like Salesforce, Hubspot, and SAP which all have great transferable benefit and, as such, are used by a host of different NZ companies.

At the same time, the ability to read and interpret data is in high demand, and should be mentioned where possible. Sales roles are becoming more analytical by the day and customers expect a sales person to add value not just have a great relationship with them. Sindy gives the example of an FMCG sales role, where understanding of IRI research and scan data from supermarkets is crucial for selling into grocery accounts like Countdown and Foodstuffs. In this vein, even seemingly simple things like proficiency in Excel or Access or similar would be beneficial to add.

Want more guidance on crafting a job-winning CV? Download our CV template with AI prompts here.

 

Ready to start your job search? View and apply for our latest opportunities

Share this article

Useful links

Sign up for job alerts
Salary survey
Career advice
Get in touch

Find out more by contacting one of our specialist recruitment consultants

Related content

View All

How to prepare for your next job interview

Got a big interview coming up? Then you need our expert end-to-end overview of the whole process… 1. Preparation The better prepared you are, the more confident you’ll be. As soon as you know your interview date, start working on your research: Look at your new company. Research its history, mission

Read More

7 ways to stand out from the crowd

In many industries and professions, competition for jobs continues to intensify. Sure, you may tick all the right boxes in terms of qualifications, you may have a compelling track record to talk about, and you may have a winning personality too. But chances are, so will several other candidates. How

Read More

Craft a killer personal brand statement

In a world that’s overflowing with information, it pays to make yourself memorable. Your personal brand statement helps to do just that. This essential self-marketing tool is basically a pithy statement of your key skills and the value you can bring to any organisation you’re hoping to work for. For

Read More

New Zealand Leadership Awards

We're searching for leaders making an impact and shaping tomorrow. Thanks for helping us recognise and celebrate these incredible individuals. Nominations are now closed.