We know from our research that professionals value career progression when assessing whether to move jobs. How you communicate career progression to professionals could determine the success of your search for the best candidates.
We surveyed job seekers and hiring managers, and here are our tips for promoting career progression during the recruitment process.
Our research showed fewer than four out of ten (37%) job advertisements mention career progression, even though 95% of professionals said it would encourage them to apply to the job. Professionals place a high importance on career progression so explaining your company’s pathways to progression is just as important as other aspects of a role.
Overpromising and under-delivering not only disengages staff, it also damages your employer brand and reputation. Being honest about what you can offer, what professionals joining your company can expect, and following through on progression opportunities will ensure you select the right professional and retain them for longer.
Career progression doesn’t have to mean a promotion. Education and training are the most sought-after career progression initiatives. Over 95% of Gen Y, Gen X and Baby Boomer professionals said that ongoing learning was important to them. Our findings show that organisations recognise this; however, it’s important that they offer the right kind of education and training. Make sure that it:
16% of respondents said they would only stay for up to a year and 58% said between one and two years if they were given a pay rise but nothing else.
A higher salary will only keep employees engaged for another two years at most. Talented professionals are more likely to be driven by a need to feel engaged and challenged. Increasing someone's salary is a short term solution if they are feeling unmotivated.
From time to time you will have to face the prospect of losing valued team members. Take it as an opportunity to nurture new talent who will make their own mark on the business, and make sure you articulate the career progression prospects throughout the recruitment process. This will help you attract the best qualified professionals for the role you are trying to fill.
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