How to stand out in job applications in the age of AI

The rise of AI in recruitment has made it easier than ever to apply for jobs, but that doesn’t mean it’s easier to get hired.

With one‑click applications, AI‑generated CVs and cover letters, and automated job matching tools, many roles now receive hundreds of applications within hours of being posted. While this technology can save time for jobseekers, it has also created new challenges: crowded applicant pools, generic submissions, and longer hiring processes.

So, in an age where AI is helping candidates submit 20+ applications in minutes, how do you make sure yours actually stands out?

This guide explores what’s really happening in the job market, the impact of AI on recruitment, and practical tips to help you cut through the noise and secure your next opportunity.

The AI application surge: why more isn’t always better

Recent research from Robert Walters shows that 57% of jobseekers in Australia and New Zealand are applying for 20 or more roles at a time. Many are using AI tools to instantly tailor their CV or generate a cover letter, then submitting via job boards in bulk.

While this approach increases the number of applications you send, it also increases competition. Some job ads now receive over 600 applications in the first 24 hours, and only around 10% are truly relevant to the role.

For hiring managers, this creates a challenge: sifting through high volumes of generic CVs takes time and can delay decisions. For candidates, it means your application needs to be sharper, more personalised, and more memorable than ever before.

The hidden risks of relying too much on AI

AI can be a powerful tool for jobseekers if used thoughtfully. But overreliance can hurt your chances. Here’s why:

• Generic results: AI tools can produce CVs and cover letters that sound polished but lack personal detail or authentic voice.
• Mismatched applications: Auto‑apply features can lead to submitting for roles you’re not actually suited for.
• Missed human connection: Recruiters and hiring managers value the personality, motivation and cultural fit that AI can’t always convey.
• Risk of errors: AI can sometimes insert outdated, irrelevant, or even incorrect information if you don’t proofread carefully.

Five ways to stand out in AI‑heavy job markets

If you want to cut through the noise and make a real impression, try these recruiter‑approved strategies:

1. Use AI as a starting point, not the final product

AI can help you brainstorm bullet points, format your CV, or polish your grammar, but you should always add your own voice and experience. Use natural, conversational language and check that the content truly reflects your skills.

2. Tailor your application to the specific role

Go beyond matching the job title. Research the company, read the job description closely, and address specific skills or projects mentioned. Show that you understand the role and can add value.

3. Focus on results, not just responsibilities

Instead of listing what you did in a role, highlight your achievements. Use numbers, percentages, or tangible examples to show impact. For example: “Increased client retention by 15% within 12 months” is stronger than “Responsible for client relationships”.

4. Add a short, personal cover letter

Even if it’s just three or four sentences, explain why you’re genuinely interested in the company and how you can contribute. This can help you stand out from AI‑generated bulk applications.

5. Be authentic

Avoid vague buzzwords or inflated claims. Recruiters can often tell when content is over‑optimised or overly generic. Genuine enthusiasm and honesty go a long way.

Why soft skills matter more than ever

As AI takes over repetitive tasks in recruitment, soft skills are becoming more valuable. Emotional intelligence, adaptability, problem‑solving and leadership are all qualities that AI can’t measure, but employers look for.

These skills not only help you succeed in the role but also make you stand out during the recruitment process. Consider how you can demonstrate them in interviews, in your CV, and through examples of past achievements.

Final thoughts

AI is here to stay in the recruitment process, but the human element still matters most. By using technology wisely, tailoring your applications, and highlighting your unique strengths, you can stand out in a crowded job market.

Learn how to work with AI rather than against it using our free CV template with AI prompts and cover letter template with AI prompts. These tools will help you create applications that blend the best of AI efficiency with genuine personalisation.