Guide to building a sustainable and effective Government Relations Strategy

Private Sector leaders can have a significant influence on government policy (and legislative outcomes) if they are smart, play the long-term game, develop key relationships, and then seek to engage in a proactive way using the proper channels at the appropriate time.

The objective of this guide is to provide a level of insight into how the private sector can optimise relationships with the political class in a way that leads to positive outcomes for all. 

It is not about how the business world can corrupt the political process, but rather how engaged and passionate men and women can provide a level of integrity and pragmatism that is often missing from a purely government-ministry-led approach to policy development and the early stages of policy scoping.

The key objectives of this guide:

• To help you develop a sustainable government relations strategy.
• To provide informed guidance on how to develop long term relationships with Members of Parliament thus leading to the optimisation of private sector-political relationships.
• To provide an overview of who the key officials are in a Minister’s office.

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